How do I make it as a personal trainer?

Where to next?
Andi
(1 Post)

Jack of all trades master of none!

Completing your personal trainer course and becoming qualified is the easy part! Within a highly competitive market, a self employed personal trainer can find it difficult to build a sustainable business. In truth a high percentage of graduates will fall by the wayside within the first year. Mainly because they have begun with un-realistic expectations in terms of wages, number of clients and hours.
Their are several reasons for a personal trainer struggling within this market. One of the main aspects is advertisement and having a solid media platform to build their business. But in part one of our personal trainer business advice series we are looking at becoming a specialist and the benefits that can bring.

So what does being a  specialist mean? Well in basic terms its about finding a niche in the market.
Its quite a common trait, that a large percentage of PT graduates will look at doing every course on offer. High on the adrenaline of passing and becoming a fitness professional you might be tempted to look at lots of CPD courses. The trouble is they often vary with widely differing subjects and skill sets.

Its always good to learn a new skill. However this runs the risk of diluting your knowledge base. Simply put knowing a little about a lot of things. As this title suggests ‘a jack of all trades and master at none’

Being a personal trainer is not being a specialist. You have a lot of competition. So how are you going to stand out from the crowd? Why are you the right personal trainer for them?

How do you choose whats right for you?

If I am being honest I would say there are several factors should be considered;

1. Go with what you feel most passionate about or are interested in. Not what you THINK will be most profitable. The main reason for this is that being passionate and enjoying what you do will be transferred to your client. Building a reputable business and gaining referrals.
2. Look at your current skill set and identify what you are good at. Maybe its class instructing, more based on practical such as a Kettlebell Instructor. Or maybe you like knowing who things work and like the idea of a more therapy based specialism such as a sports massage course.
3. Identify the networks/contacts that currently exist. Check the market and see what is out there. As if the market is saturated you will have to look at a market strategy and advertisement (another aspect to consider.).
4. Research CPD courses and look at the possible return.

How will this benefit me?

As mentioned previously, having passion and enjoyment in your work will drive you to become a expert in your field. If you think about it, when we have one single thing to think about we succeed a lot more readily as to when we have several things to complete and concentrate on.

You will be able to spend your time developing your service and specialism. Giving you a stand out quality, as most internet companies will say Unique Selling Point (USP).

Conclusion: 
Look at brainstorming the direction you want your business to go and grow! Think about your passion and current skill set. Another important aspect before making any decision is research the subject and the area you plan to offer your services in. Does the area have a sufficient client base or target group? Can I offer something different? Where can I market my services?
Look at brainstorming the direction you want your business to go and grow! Think about your passion and current skill set. Another important aspect before making any decision is research the subject and the area you plan to offer your services in. Does the area have a sufficient client base or target group? Can I offer something different? Where can I market my services?